DAFI34-108 governs commercial sponsorship and the sale of advertising for Air Force morale, welfare, and recreation programs.
View DAFI34-108 on armypubs.army.mil
It defines solicited and unsolicited sponsorships, their procedures, limitations, benefits, approval, and reporting. It also provides guidance for purchasing and selling Nonappropriated Fund advertising.
Applies to: This publication applies to all civilian and uniformed members of the Regular Air Force, the Air Force Reserve, the Air National Guard, and the United States Space Force (USSF).