DAFI34-103 — Consumer Affairs Program

DAFI34-103 governs the Department of the Air Force Consumer Affairs Program and consumer input, feedback, and related activities.

Search DAFI34-103

  • Publication number: DAFI34-103
  • Title: CONSUMER AFFAIRS PROGRAM
  • Date: 2022-07-22

View DAFI34-103 on armypubs.army.mil


It defines consumers and addresses consumer concerns, complaints, education, services, entitlements, and program information. It requires coordination, responsive action, consumer feedback mechanisms, and compliance for certain formal groups and committees.

Applies to: This publication applies to all DAF civilian employees and uniformed members of the Regular Air Force (RegAF), United States Space Force (USSF), Air Force Reserve, and Air National Guard.

Topics covered

  • Consumer eligibility
  • Consumer input and feedback
  • Consumer complaints
  • Consumer education
  • Consumer Affairs representatives
  • Installation consumer programs
  • Consumer advisory groups

Questions and answers

Who qualifies as a consumer under DAFI34-103?

A consumer is any individual who uses, purchases, acquires, attempts to purchase or acquire, or is offered or furnished any real or personal property, tangible or intangible goods, services, or credit for personal, family or household purposes. (paragraph 2)

What is the purpose of the Consumer Affairs Program?

Provide a forum for consumer input to improve consumer-related programs. (paragraph 1)

How must Consumer Affairs representatives handle allegations of consumer fraud?

Coordinate with Office of the Staff Judge Advocate on allegations of consumer fraud or unfair collections practices within DAF retail operations. (T-1). (paragraph 3)

What must installations and garrisons provide for consumer needs and complaints?

Ensure consumer-related activities at installations or garrisons have a program for consumers to voice their needs or complaints, obtain referral assistance and receive responsive action. (T-2). (paragraph 5)

How must installation and garrison commanders respond to written consumer comments?

Ensure written comments from consumers receive a direct response. This includes comments received via social media, websites, or other digital communication tools utilized by the installation or garrison. (paragraph 4)

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