AUI35-102 — Enhancing The Air University Brand Identification

AUI35-102 governs Air University branding, including official logo use, naming, business cards, slides, and implementation.

Search AUI35-102

  • Publication number: AUI35-102
  • Title: ENHANCING THE AIR UNIVERSITY BRAND IDENTIFICATION
  • Date: 2012-07-09

View AUI35-102 on armypubs.army.mil


It specifies how Air University’s name and ‘Prop and Wings’ logo are used in official and unofficial materials. It establishes requirements for business card templates, slide templates, printing, and implementation in new materials.

Applies to: This publication applies to all personnel assigned to The Air University.

Topics covered

  • Air University logo use
  • Air University naming
  • Official business card templates
  • Business card printing
  • Air University slide templates
  • Branding implementation

Questions and answers

Where must the Air University logo be displayed?

The Air University’s official ‘Prop and Wings’ logo should be displayed in a position of prominence on all publications, conference materials, slides, banners, etc. (paragraph 2)

Can school, center, or unit logos be added?

School, center or unit logos may be added in a subordinate position. (paragraph 2)

What changes are allowed on the official business card template?

The only authorized changes to the official template are those to personal information such as name, duty title and contact information. (paragraph 3)

Can business cards be printed with government printers and supplies?

Cards may be printed using US government printers and supplies for the estimated number of cards needed for official use only. (paragraph 3)

What slide templates should required HQ AU slides follow?

Slides required by HQ AU for AU/CC, HQ AU directorates, and AETC meetings and briefings should follow official slide templates and guidelines published by The AU Commanders’ Action Group and maintained on The AU SharePoint® site (Attachment 2). (paragraph 4)

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